adidas Performance AW22

Concept creation
Planning
Art Direction
Still photo production
Video production

Our production of still images and videos features in adidas’ marketing campaign for the AW22. They are being featured on a major partners' online push across e-commerce and SoMe channels. The campaign intends to elevate the commercial perception of adidas Performance.

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The campaign was shot on the outskirts of Copenhagen in the iconic car park house called "Hannemann". Despite the raw materials, the building is both bright and welcoming. This location was deliberately chosen to give the shooting an architectural dynamism with soft lines in staggered depth.

The cast was a great mixture of directors from Narrow Creative alongside external photographers (still images and video), models from Le Management and Unique Models, local external MUA and stylist plus a dedicated team from adidas®.