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Client: Unisport & NIKE
Year: 2022
Project: Editorial/Photoshoot

Mercurial Blueprint for NIKE

Concept creation
Planning
Art Direction
Still photo production

We were asked to execute a photoshoot for NIKE portraying the Mercurial Blueprint boot series. The aim was to showcase the products in a not so traditional way – they wanted us to focus on the "process" instead of the "end goal". In this case, we went to Right To Dream Park (home to Danish Superliga team FC Nordsjælland) with a bunch of mirrors in order to capture the landscape above the pitch. The sky – so static, yet always dynamic.

All images →

We were able to deliver a set of strong, playful images that both the client and NIKE applauded. In fact, the images were used across different digital NIKE channels, including e-commerce, SoMe and app.

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Client: Unisport & NIKE
Year: 2022
Project: Editorial/Photoshoot

Mercurial Blueprint for NIKE

Concept creation
Planning
Art Direction
Still photo production

We were asked to execute a photoshoot for NIKE portraying the Mercurial Blueprint boot series. The aim was to showcase the products in a not so traditional way – they wanted us to focus on the "process" instead of the "end goal". In this case, we went to Right To Dream Park (home to Danish Superliga team FC Nordsjælland) with a bunch of mirrors in order to capture the landscape above the pitch. The sky – so static, yet always dynamic.

All images →

Narrow

We were able to deliver a set of strong, playful images that both the client and NIKE applauded. In fact, the images were used across different digital NIKE channels, including e-commerce, SoMe and app.

Narrow
Narrow