A creative playground based in Copenhagen — we build stories and concepts that makes your brand unfold untapped potential.

History / Long read

Narrow Creative was founded late summer 2020 in Copenhagen by designer Mathias Bruun Christensen and entrepreneur Kasper Mølgaard-Nielsen, after saying goodbye to their very own brand and retail destination Rezet Sneaker Store.

What started as a dreamy DIY start-up project in 2010, later turned out as a profitable and market leading niche business with 70+ employees, 7 physical “go-to destination” stores across Denmark, and an international renown e-commerce platform. But after being acquired by a major international sports chain early 2020, they decided to part ways to create their own creative agency. 

Narrow Creative is all about capturing the essence of what they’ve learned from their firsthand experiences with retail and entrepreneurship the past 15+ years. They aim to redeem their great know-how and authentic skills in companies that hold an untapped potential within the range of their key competencies.

Through their deep involvement in Rezet Sneaker Store they’ve gained an in-depth knowledge of the fashion industry, and developed an accurate understanding of the lifestyle consumer. They’ve built a close relationship with major influential fashion brands locally as well as internationally, and know the industry from the inside – hence they’ve built a comprehensive network across brands and suppliers. And not to forget that they actually established, developed and maintained a market leading fashion brand for a whole decade.

Our foundation

We are a contemporary creative agency – connecting brand, design, identity and strategy to create commercially meaningful experiences and to establish long term growth for both upcoming and established brands. We create and deliver engaging strategic brand and design solutions for both small and large scale projects.

We thoroughly balance the desire from the consumers with the needs of our clients across all types of projects. With a proven background in fashion/lifestyle retail, we know and understand the necessity of making new solutions and changes of direction both economically manageable as well as profitable. And yes, we know there is a reality after hand-over deadlines – we are here for you to ensure, that any type of work that derives from our hands are made with one purpose above all: sustainable economical long-term growth.

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