adidas Performance AW22

Concept creation
Planning
Art Direction
Still photo production
Video production

Our production of still images and videos features in adidas’ marketing campaign for the AW22. They are being featured on a major partners' online push across e-commerce and SoMe channels. The campaign intends to elevate the commercial perception of adidas Performance.

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The studio set at The Lab in Copenhagen, aloud us to make a simple, yet intriguing shoot for adidas Originals AW22. With an aggressive light setting, wide angle format, grainy filter, nice styling and powerful poses we produced a wide range of specific formats for the client.