Client: Unisport & NIKE/Jordan 2022
Year: 2022
Project: Editorial/Photoshoot

Stills for the PSG 4th Jersey collection

Concept creation
Planning
Art Direction
Still photo production

Inspired by the legendary white Chicago Bulls basketball jersey, NIKE/Jordan launches PSG's 4th Jersey. We've mixed it up with everyday styles from NIKE/Jordan to make the shirt/collection a little bit more authentic, and related to the younger Parisian fan culture rooted around Parc des Prince.

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The setting and cast was intended to be as authentic as possible – young, progressive Parisians portrayed around iconic landmarks in Paris.

The setting and cast was intended to be as authentic as possible – young, progressive Parisians portrayed around iconic landmarks in Paris.