Unisport Everyday private label / Basic collection

Clothing line development
Concept creation
Planning
Art Direction
Still photo production

Football is (of course) the very core of the Unisport business. But over the years football has developed to become so much more than “just” a discipline of sports. Among others it has been a key inspiration source for the fashion industry as well as the streetwear culture. That’s why we merge football and lifestyle into a 360 experience that becomes an “everyday experience”. Intended to reflect the life of a footballer, the collection is designed to bridge the gap between on and off the pitch. It’s meant to be worn everyday - no exceptions. Consisting of basic styles in appealing, commercial colours it’s a physical extension of the Everyday brand.

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Unisport Everyday extends the unique Unisport DNA into the lifestyle category. As a branded category within the Unisport football universe, Everyday reflects the life of a pro footballer.